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WARREN, MICH. Interpublic Group’s Campbell-Ewald here has been retained by the U.S. Navy following a mandatory review, the agency confirmed today.
C-E had handled the Navy’s advertising for five years when its previous contract ended in 2005. At that time, the deal was renewed as a single-year contract with four optional years. C-E most recent Navy option lapsed in November.
The contract is worth $800 million over the course of five years. The Navy routinely spends at least $40 million annually in major measured media, per Nielsen.
Shop CEO Tony Hopp said in a statement: “We are extremely proud of our role in the partnership that has met monthly recruiting goals for eight straight years.
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