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AUSTIN, TEXAS Omnicom Group agency GSD&M Idea City here has confirmed a 2 percent staff cut of 11 people and the departure of ecd Mark Taylor.
In addition, the shop has instituted a “temporary” across-the-board paycut for remaining employees, with the most senior staffers taking the biggest hits, an agency representative said on Sunday. It has not been determined how long the salary reductions will remain in place.
The layoff and paycut stem from general economic conditions and internal restructuring and are not tied to specific client losses, the rep said.
The exit of Taylor, who joined GSD&M in February 2008 from Crispin Porter + Bogusky, is “a separate issue” not related to the layoffs, the rep said.
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