TORONTO Canadian shop Zig, a unit of MDC Partners, said it has hired industry veteran Cathy Collier to launch a connection planning venture called, simply, x.
The startup, at which Collier is currently the lone staffer, is jointly owned by the agency and exec and is tasked with serving existing and independent clients throughout North America.
Collier, who has worked in communications for the better part of two decades, previously served as svp, media director at Cossette Media.
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