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This is a marketing story involving every possible sales discipline except traditional advertising. It’s also a double reinvention story, for both Lauren Luke and her agency partners, at a time in the economy when we could all use some retooling.
Luke, a 27-year-old high-school dropout and single mom from the north of England, a sometime taxi dispatcher, is now growing a cosmetics empire (ByLaurenLuke.com) with the help of a sometime ad agency, the New York-based Anomaly — true to its name, it deviates from the norm — acting as her management.
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