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NEW YORK Independent Wieden + Kennedy has won Delta Air Lines’ ad account following a review.
The shop’s New York office overcame Omnicom Group’s BBDO here in the final round.
Atlanta-based Delta last year spent $20 million in major measured media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen.
“Wieden is an excellent agency with a proven track record of innovation and creativity, based on unique customer insights,” said Tim Mapes, Delta’s svp, marketing, in a statement.
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