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NEW YORK Fresh off a controversial Super Bowl ad that raised Valentine’s Day floral business during a sales drought, Teleflora is adding a new execution to its “Talking Flowers” work for Mother’s Day.
The floral brand, which contracts with local florists nationwide for hand-delivered and arranged bouquets, will also team with HSN in May for three 30-minute floral tip/direct-response segments.
In the new execution, “Teleflora’s Slacker Flowers,” the trash talk comes from a pair of slacker sons who send their mom a box of wilted weeds that come to life to convey their cheap thoughts.
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