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BOSTON Interpublic Group’s The Martin Agency said it has added the U.S. Tennis Association as for ad chores following a review.
“We’ll be doing work for the upcoming Olympus U.S. Open Series and, of course, their marquee event, the U.S. Open,” said a rep from the agency in Richmond, Va.
The first work from Martin breaks this spring. TV and print will make up most of that effort.
The client spent $8 million on ads in 2008, per Nielsen.
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