Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK JWT here has expanded its relationship with Microsoft by adding creative duties for the launch of a new Web search product, sources said.
Annualized account billings are estimated at $100 million and initial media spending will be around $40 million, said sources. Microsoft plans to launch the ad effort in the summer.
The WPP Group shop landed the assignment after a pitch that also involved two fellow Microsoft roster shops: Interpublic Group’s McCann Erickson and MDC Partners’ Crispin Porter + Bogusky, said sources.
Crispin is said to have withdrawn from the contest in December, leaving McCann and JWT to compete for the account.
JWT
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in