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BOSTON PALM Arnold, an 80-person agency with offices in Montreal and Toronto, has rebranded as PALM + Havas.
The move comes on the heels of a broader agency realignment by Paris-based Havas, which just moved its creative holdings under the purview of David Jones, CEO of Euro RSCG, in a silo called Havas Worldwide. That group includes Arnold, based here, as well as all direct, design and marketing shops owned by Havas. Media agencies, including the global MPG network, remain organized under Havas Media.
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