Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
The recent union of VML and Y&R made for more than a mouthful as VMLY&R gave the industry some insight into WPP CEO Mark Read‘s long-term plan for reinventing the world’s largest holding company after Martin Sorrell’s 33-year run.
“Mark has probably six to seven months to demonstrate to shareholders that there’s a plan in place,” an anonymous former C-suite executive at a WPP agency told Adweek. “He needs to have the courage to do a lot of restructuring.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in