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NEW YORK RadioShack is briefing four finalists this week in its creative review, sources said.
Sources identified the contenders as Omnicom Group’s DDB in Chicago, independent Modernista! in Boston, Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., and independent Butler, Shine, Stern & Partners in Sausalito, Calif.
No longer in contention is the incumbent, Havas’ Arnold in Boston, whose president, Pam Hamlin, said in a statement: “It became quickly apparent to us that this review is being driven by new management’s desire for change.”
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