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LOS ANGELES Sweet Georgia Brown! The Harlem Globetrotters enter the advergaming space with “The Original Harlem Globetrotters Dunk Off!” and “Globetrotters Spin That Ball” games debuting today on Candystand.com.
The deal was announced at a private VIP event at Madison Square Garden last week.
Advergaming is an immersive brand experience. Through the deal and the games’ stickiness, the strategy was to extend the comic exhibition basketball team’s playful brand to the Web in a way that simply using banner ads to sell tickets or announce upcoming games could not.
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