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NEW YORK TBWA has named the CEO of its Manchester office in the U.K. to steer management of its global Infiniti account.
Robert Harwood-Matthews takes the title of managing director on the business. The Omnicom Group agency handles Infiniti in more than two-dozen countries, including the U.S., Canada, France, Italy, Spain, China and South Korea.
Harwood-Matthews, 38, will shift to TBWA\Chiat\Day’s office in Playa del Rey, Calif., to assume the role, which is new. He’ll start in February and report to John McNeel, TBWA’s president of global clients.
“Our network and the Infiniti team have set big ambitions for the brand globally, and Robert has got the talent and leadership to get us there,” said McNeel, in a statement.
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