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NEW YORK Honda is hitting reset on its long-running “Happy Honda Days” initiative. The automaker is bowing a new national campaign that emphasizes good cheer and charity over the hard sell that characterizes many seasonal commercial pitches.
The campaign includes individual 30-second spots for Honda’s Accord, Civic and Pilot marques. The Civic spot focuses on a group of young volunteers who spend the day cleaning up a city park. At the end of the ad, three of the actors come across a new Civic.
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