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NEW YORK Goodby, Silverstein & Partners has won a pitch for creative duties on PepsiCo’s Quaker Oats after a review involving three Pepsi roster shops, the agency and client confirmed.
Major media spending on the brand totaled nearly $45 million last year and about $20 million in the first half of 2008, according to Nielsen Monitor-Plus.
Although the pitch centered on Quaker Oats and its namesake oatmeal product line, Goodby’s assignment also includes breakfast cereals Life and Cap’n Crunch.
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