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NEW YORK Bringing some much-needed consolidation to the fragmented digital out-of-home industry, Fuelcast, a network at the gas pump, and Bhootan, a network at retail locations, have merged to form Outcast. Terms of the deal were not disclosed.
Outcast offers advertisers digital out-of-home services across a variety of venues: Fuelcast’s 5,500 screens at gas pumps in eight U.S. markets plus Toronto; and Bhootan’s 500 screens at retailers such as Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and fast-food establishments including Carl’s Jr.,
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