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NEW YORK Kraft Foods has narrowed the focus in its review of creative chores on its Philadelphia Cream Cheese brand to three New York agencies, sources said.
Still in contention are independents mcgarrybowen and Nitro and WPP Group’s JWT, said sources. Another round of presentations are taking place at the client’s Northfield, Ill. headquarters this week. The shops are pitching out of their offices here; JWT in Toronto is the incumbent.
Two other shops that presented work in an earlier round — Havas’ Euro RSCG in New York and Interpublic Group’s DraftFCB in Chicago — were eliminated, according to sources.
The shops either declined to comment or could not be reached.
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