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BOSTON Mechanica has launched a new multimedia campaign for Fallon Community Health Plan tagged “More you.”
The push centers on six TV spots rolling out this month that feature user testimonials and highlight various health-plan benefits. “‘More you’ is about looking at things from a member perspective. And that focus has become an effective framework to get everyone on the same page here,” said Patrick Hughes, FCHP’s president of health plan operations.
The client spends about $3 million annually in measured media, per Nielsen Monitor-Plus.
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