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NEW YORK Young & Rubicam here has landed creative duties on Office Depot’s ad account, a client representative confirmed today.
Major media spending on the brand approached $120 million last year, according to TNS Media Intelligence.
Office Depot’s previous lead agency was Publicis Groupe’s The Kaplan Thaler Group in New York.
The shift came after a review in which the New York office of Ogilvy & Mather was the other finalist, sources said.
Kaplan Thaler had handled the business since late 2005.
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