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NEW YORK Sedano’s Supermarkets, an independent chain in Southern Florida, said late Thursday it has selected Hispanic ad shop Republica as its lead agency.
Republica in Miami will handle advertising, promotions, pubic relations and community initiatives for the grocery chain, the agency said in a statement.
The ad shop will mount a regional marketing program in phases via TV, radio, online and in-store promotions, per Republica.
Sedano’s spent $3.5 million in measured media last year, per Nielsen Monitor-Plus.
Sedano’s
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