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NEW YORK Blockbuster will launch in the coming month a pilot test of in-store kiosks that will allow consumers to download movies onto portable devices in two minutes.
Chairman and CEO James Keyes unveiled the trial Wednesday in his first annual shareholder meeting at the helm of the video rental giant. But he said the company is still in negotiations with studios about content deals for the kiosk trial.
As a result, Blockbuster will likely have limited movies on offer in the trial, but “we’d love to have everybody” on board for this, Keyes told reporters after the meeting.
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