NEW YORK Pringles is launching a campaign out of Grey in New York this week promoting Pringles Stix, the company’s first baked product, cracker sticks.
A 30-second commercial breaking today stars a pair of animated stick figures, Mr. Pringles and a female partner, made out of the crackers, dancing to Earth Wind and Fire in a disco. “Oh yeah, now those moves are really delicious,” says a deep voiceover, introducing the cracker sticks. “They’ll have you snacking to a whole new beat.”
Rob
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