Kraft, Ogilvy Pact for Webisodes
NEW YORK In the first Web series being produced by Kraft, its Tassimo hot beverage system brand has partnered with Ogilvy & Mather’s branded entertainment group to create a series of Webisodes titled Who Hired Bob?
The comedy series follows the misadventures of Bob, a quirky character in an office setting who obsesses over the little things that have nothing to do with work. Bob loves his Tassimo machine to the point of being fanatic about it.
The
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