Clever Outdoor Campaign Lets Fans Pester Sweden's Soccer Coach on His Daily Commute

Betting site Oddset bought up ads all along his 7-mile walk

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Jan Olof “Janne” Andersson has a nice, relaxing walk to work each day, strolling for 2 hours from his home on Lidingö Island to his office at Friends Arena in Stockholm.

With the World Cup rapidly approaching, that time might be useful for clearing his head and planning his team’s strategy for the epic global showdown. But instead, his commute has become a gauntlet of armchair experts sharing their advice via outdoor ads along his route.

Stockholm-based

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