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BOSTON PepsiCo’s Gatorade has confirmed moving its Propel fitness water account to Omnicom Group’s Goodby, Silverstein & Partners from sibling Element 79.
All told, Gatorade spends more than $150 million annually in U.S. measured media, with approximately half of that outlay in recent years supporting Propel, per Nielsen Monitor-Plus.
The client issued this statement regarding the shift: “Since we introduced Propel in 2002, the business has achieved significant growth, while — at the same time — our Gatorade business continued to expand.
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