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NEW YORK BBDO has exited the Atlantis Paradise Island resort review, leaving two contenders for the estimated $15-20 million account, sources said.
The agency’s Atlanta office reached the final round before withdrawing due to a potential conflict, a BBDO representative confirmed today. Another BBDO office is said to be in line for an account that conflicts with Paradise. The rep declined to elaborate.
Atlantis is not expected to fill the Omnicom Group agency’s slot or proceed with the remaining finalists: Omnicom’s Merkley + Partners and independent ML Rogers, both here.
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