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Without a doubt, cultivating new talent is the most pressing issue facing our industry. As we all know, we cannot move ahead without new talent and right now, there is a dearth of it-particularly in new media disciplines like interactive.
The problem begins in the universities. We are all struggling to attract the best and brightest to our industry. There was a time when advertising was considered a sexy, desirable profession. In the 1970s and 1980s, top graduates from the best colleges and universities pursued careers in advertising, fueling the industry and creating a body of work that built brands and changed the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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