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By Todd Wasserman
Do you think KFC's grilled-chicken giveaway back in May was handled in a haphazard fashion? KFC CMO Javier Benito agrees, but places the blame on Oprah Winfrey—or rather, on the small window of time the show afforded the chain to prepare for its promotion. "In live TV, they give you a call and you're in the studio the next week," Benito said Monday during an Advertising Week panel in which Interbrand CEO Jez Frampton discussed his company's ranking of the top 100 global brands.
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