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Mass Appeal, a self-described urban culture-focused media and entertainment company, is fully integrating its production partner Decon under its brand. The combined entity will operate as a single media, content and production hub.
Mass Appeal first partnered with Decon in 2013, with the production house agreeing to help the media company on projects to reach a younger audience. Thanks to Decon’s expertise, Mass Appeal has built a cross-platform content model that spans film, TV, digital media, music and commercial content, according to a joint statement from the companies.
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