Jeff Goodby introduces the world to Jeff Badby

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By Brian Morrissey

Goodby, Silverstein & Partners ad legend Jeff Goodby revealed onstage today that he's a tweeter. Being an ad guy, he did some promotion to goose up his @JeffBadby following (which currently numbers 194) by wearing his handle on a T-shirt. Goodby joined Twitter three months ago with the tweet above, namedropping Hunter Thompson. For a person of such accomplishment, though, Goodby mostly avoids ego-mania in favor of self-deprecating quips. One notes that Dallas Braden pitched the 16th perfect game in baseball history but the ninth of Goodby's lifetime, which perhaps says something about his age.

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