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It’s 2018, and many ads featuring women are still steeped in 1950s-era patriarchal stereotypes. And 85 percent of women say they are offended by stereotypical depictions of their gender, according to a joint study by JWT and the Geena Davis Institute on Gender in Media.
But there’s a rising wave of women working behind the scenes to challenge such representations. With movements like #MeToo and #TimesUp acting as catalysts for change, agencies are taking a hard look at their policies, and in some cases, installing more female leaders in high-powered creative roles.
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