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NEW YORK Wendy’s is putting its red wig back in the box.
The No. 3 burger chain said today that it would end its controversial “That’s right” campaign. The spots, airing since May, showed red wig-wearing protagonists giving impassioned speeches about how they “deserve a hot juicy burger.”
Next week the ads will be canned in favor of the new “Waaaay better than fast food. It’s Wendy’s” TV spots that focus primarily on the chain’s quality food.
Now
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