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BOSTON The Vermont Teddy Bear Co. has hired independent Fuse/Ideas in Somerville, Mass., for advertising chores following a review.
The work had previously been handled by various shops on a project basis.
Up first: a Valentine’s Day-themed TV spot breaking next month. Print, online and direct response efforts are also in the mix. Spending was not disclosed.
“The team at Fuse/Ideas quickly grasped the Vermont Teddy Bear feeling of fun, love and meaningful involvement that is part of every handmade bear.
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