Viewers, Ads on Road to White House

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NEW YORK In what promises to be a wild and wooly battle for the White House, the cable ratings race has mirrored the presidential political landscape, with each of the three presidential primaries or caucuses through Jan. 18 won by a different candidate—and a different network.

Fox News Channel got off to a fast start, winning the contest for total viewers on the night of Jan. 3, when citizens of Iowa cast their votes in the state’s caucuses.

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