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BOSTON Trading on its strength in the retail sector, Zimmerman Advertising has been chosen to handle the $20 million ad account of Integrated Beverage Group.
The company is preparing to market sports and recreational beverages such as Power Ice (a frozen hydration product) and Throat Cooler (a non-medicated supplement that contains Vitamin C and soothes dry or scratchy throats). There was no review for the business and no incumbent on the account.
“Integrated Beverage is wildly innovative—both the company and the products it offers,” and its commitment and competitive spirit make it a good fit for the agency, said Michael Goldberg, evp, CMO at Zimmerman, an Omnicom Group shop in Fort Lauderdale, Fla.
That
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