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BOSTON Via’s latest work for TD Banknorth introduces the Simply Flexible credit card that rewards customers with lower rates when they pay more than their monthly minimums.
A 30-second TV spot (set to Supertramp’s classic-rock staple “Goodbye Stranger”), print, online and in-branch materials are all in the mix. The campaign covers New York, Philadelphia and markets in New England.
“Creatively we wanted a campaign that would speak to consumers about an issue that they all face while building on the hassle-free banking theme,” said Greg Smith, the agency’s CCO.
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