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BOSTON Corey McPherson Nash has been tapped to rebrand the Boston Harbor Islands, a 17-island state park that is part of the larger Boston Harbor Islands National Park. The shop will also develop a new positioning for the Island Alliance, a group that raises funds to support related youth, community and science initiatives.
The goal: increase tourist traffic by portraying the islands as recreational havens for urban residents and visiting tourists.
CMN will create a brand strategy, slogan and identity for the Harbor Islands and craft a broader messaging system (including a new name) for the Island Alliance.
“Key
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