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NEW YORK Curves International is about to jump-start the January weight-loss season with a new ad campaign that doesn’t focus on shedding unwanted pounds.
Instead, the updated effort, breaking Monday, aims to inspire and celebrate women. “The Body Campaign,” via Publicis Mid America, Dallas, consists of TV, online and radio, featuring a new tagline, “Your Curves will amaze you.”
“This campaign is the first in which Curves highlights the intensity of the 30-minute workout and makes a claim that the Curves method really works,” said Stephanie Ouyoumjian, client svp, director of strategy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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