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NEW YORK This 60-second Nike+ running spot, the first for the sneaker giant from Crispin Porter + Bogusky, holds surprises. It opens with a shot of a spectacularly accessorized caveman mid-stride; he seamlessly morphs into an ancient Roman, and then a Celtic queen charging into battle, with her screaming, spear-carrying troops behind her. I was expecting a Capital One’s “What’s in your wallet?” tagline. But the payoff turns out to be far better than that.
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