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BOSTON Computer giant Dell said it has tapped WPP Group for global marketing services chores.
London-based WPP prevailed over Interpublic Group of New York in the final round of a review.
Revenue on the account, which includes advertising, digital, direct marketing and media duties, is estimated at $100 million. Dell spends approximately $700 million annually in global measured media. The client in Round Rock, Texas, said the business is worth $4.5 billion in billings over three years.
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