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Jenny Craig Taps Y&R For $60 Mil. Creative Account
LOS ANGELES Diet company Jenny Craig last week awarded its estimated $60 million creative account to WPP’s Young & Rubicam in Irvine, Calif., the client confirmed. The other contenders were Omnicom’s DDB in San Francisco (with the Venice, Calif., office), Publicis’ Publicis & Hal Riney in San Francisco and independent Butler, Shine, Stern & Partners in Sausalito, Calif. The process was managed by Blank and Associates. Media chores, at Aegis’ Carat, were not in play.
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