Reebok Creates Branded Film Shorts

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NEW YORK Baron Davis sails past the crowd, dazzling them in a rhythmic dance of his own as he weaves across the basketball court, the hoop not far from his reach. Ironically, he seems not to notice. That’s because for a brief moment, his focus is on one of his other passions: roller-skating.

This is the image Reebok Entertainment has provided of professional basketball star Davis in its short-film series, Framed, which previewed last night at Tribeca Cinemas in New York.

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