Starbucks' Holiday Ad Is Spot On

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Starbucks is spreading the love this holiday season, launching its first national brand campaign for the retail chain with a sweet, animated 30-second spot that urges viewers to “pass the cheer.” A man and a reindeer come face to face on a ski lift when the conveyer stops. The two stare at each while they hang in silence, when the man decides to share his Starbucks coffee with the reindeer. He pours him a cup from his thermos and passes it over to him.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in