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BOSTON Spending on word-of-mouth marketing is projected to rise more than 37 percent this year to $1.35 billion and reach $3.7 billion in 2007, according to a report issued today by PQ Media, a research firm in Stamford, Conn.
Driving that growth is the continued consumer shift to alternative media and the need for marketers to improve brand engagement and their returns on investment, according to PQ.
The findings of the Word-of-Mouth Marketing Forecast 2006-2011 are being presented in detail today at the Word-of-Mouth Marketing Summit 2007 in Las Vegas.
“Major
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