Art & Commerce: Rich From a Niche

There’s an “expert” epidemic. You can’t turn on the television, scan the radio dial or log onto a social network without finding an expert sharing what he or she knows with anyone and everyone who’s willing to listen. You can’t throw a dart, it seems, without hitting an expert on the way to the bull’s-eye.

Why is this happening? What has motivated all of these people—financial planners and attorneys, floral designers and wedding planners, massage therapists and ear, nose and throat specialists—to brand themselves as an expert?

Becoming the expert in any market segment is one of the most efficient, effective ways to ensure professional and financial success.