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NEW YORK Considering that more than a few once high-flying agencies are struggling to make their numbers these days, it may come as a surprise that most agency leaders are optimistic about their prospects in 2008.
What may not be surprising at all is that the majority of those positive-thinking CEOs are primarily counting on two categories for growth: digital and healthcare.
Those are the key findings from a new survey released last week that shows that eighty-six percent of all respondents—CEOs, presidents and creative chiefs—believe they will grow their businesses next year, with the rest expecting to be flat (13 percent) or down (1 percent.)
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