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It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect.
We’ve seen it with Google’s “G” logo, which isn’t a perfect circle. And now, Fast Company has posted an intriguing article this morning pointing out something most people have never noticed about Starbucks’ mermaid logo—that her face is asymmetrical.
This is counterintuitive. Studies have shown people are more attracted to symmetrical facial features in the opposite sex—that symmetry is a cornerstone of the ideal of human beauty.
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