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CHICAGO USAA, which provides financial services to people serving in the military, has awarded its $8 million account to Interpublic Group’s Deutsch after a review, according to the agency.
The Interpublic Group shop will handle the account out of its New York office, working on creative, media and direct marketing. The San Antonio company’s previous agency was independent shop Bernstein-Rein in Kansas City, Mo., which was invited to participated. The review was managed by Select Resource International in Santa Monica, Calif.
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