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CHICAGO Citi is set to consolidate media planning and print buying duties on its $100 million account at WPP Group’s Mediaedge:cia, according to sources.
The business had been at Publicis Groupe’s Fallon, which handled creative duties on the account for seven years before losing the business to sibling agency Publicis Worldwide. The media loss had been expected since creative shifted last April.
Citi spent nearly $15 million on magazine advertising last year, according to Nielsen Monitor-Plus.
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