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NEW YORK General Motors is shifting national creative duties on its Saab nameplate from Interpublic Group’s Lowe to sister shop McCann Erickson in Detroit, GM confirmed on Thursday.
Saab spent $55 million on U.S. ads last year, down from more than $100 million in 2005, per Nielsen Monitor-Plus. The client spent $6 million in domestic media in the first six months of 2007.
At the same time, GM is re-consolidating its corporate image business at McCann in Detroit, after splitting duties between McCann and another IPG shop, Deutsch/LA in Marina del Rey, Calif.
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